We specialize in establishing strong communication channels for innovative social entrepreneurs, non-profits, thought leaders, and agents for change. We’ve collaborated with clients across the globe—from Silicon Valley to Jackson Hole, Wyoming; Paris to Sydney; South America to Southeast Asia—working with remarkable people who are making the world a better place.

Just a few of our past clients:

• Nikki Scott, magazine publisher in Asia — South East Asia Backpacker Magazine
• Matt Alexander, Colombia humanitarian — ahmsa International
• Dwight Turner, Bangkok-based grassroots volunteer organizer — In Search Of Sanuk
• Christopher Rufo, Northern California documentary filmmaker — Documentary Foundation
• Brooke Ferguson, location-independent traveler & life coach — Business Backpacker
• Tim Walther, Wyoming-based leadership speaker & author — Seeking True North
  
• Rajesh Setty, Silicon Valley serial entrepreneur — RajeshSetty.com

Integrity is of the utmost importance to us. We ensure that our clients are doing things worth promoting. Some organizations have a lot of potential, but they might not be ready for word-of-mouth promotion—so we focus on helping them provide value that users truly appreciate and developing a message that everyone can be proud to share.

If you or your organization have an important message to share with the world, we want to help empower you with the right social media tools and technology to increase your reach on the web. We want to share our skills, knowledge, and extensive social media experience to give people who make the world a better place big microphones!

We take great care in our approach to the work that we do and who we work with. We work with clients who are as invested in their community development efforts and social media success as we are. Social media and community building requires active engagement, it’s not a passive exercise. Keep in mind that while the technical responsibilities for your social web development project will fall squarely on our shoulders, you will have some responsibilities as well.

Before you invest time and money into web development, take time to review this series of difficult and important questions Seth Godin recommends before you (re)design your website:

• What is the goal of the site?
• In other words, when it’s working great, what specific outcomes will occur?
• Who are we trying to please? If it’s the boss, what does she want? Is impressing a certain kind of person important? Which kind?
• How many people on your team have to be involved? At what level?
• Who are we trying to reach? Is it everyone? Our customers? A certain kind of prospect?
• What are the sites that this group has demonstrated they enjoy interacting with?
• Are we trying to close sales?
• Are we telling a story?
• Are we earning permission to follow up?
• Are we hoping that people will watch or learn?
• Do we need people to spread the word using various social media tools?
• Are we building a tribe of people who will use the site to connect with each other?
• Do people find the site via word of mouth? Are they looking to answer a specific question?
• Is there ongoing news and updates that need to be presented to people?
• Is the site part of a larger suite of places online where people can find out about us, or is this our one sign post?
• Is that information high in bandwidth or just little bits of data?
• Do we want people to call us?
• How many times a month would we like people to come by? For how long?
• Who needs to update this site? How often?
• How often can we afford to overhaul this site?
• Does showing up in the search engines matter? If so, for what terms? At what cost? Will we be willing to compromise any of the things above in order to achieve this goal?
• Will the site need to be universally accessible? Do issues of disability or language or browser come into it?
• How much money do we have to spend? How much time?
• And finally, Does the organization understand that ‘everything’ is not an option?

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